TED: The paradox of choice by Barry Schwartz

I am starting posting my favorite TED videos. If you don’t know what TED is, you’ve been missing a lot. From Wikipedia:

TED (Technology, Entertainment, Design) is an annual conference that defines its mission as “ideas worth spreading”. The lectures, also called TED talks, cover a broad set of topics including science, arts and design, politics, culture, business, global issues, technology and development, and entertainment. Speakers come from a similarly wide variety of communities and disciplines and have included such people as former U.S. president Bill Clinton, Nobel laureates James D. WatsonMurray Gell-MannAl Goreinternet entrepreneur Jimmy Wales, notable architect and urbanism critic James Howard Kunstler, and Google co-founders Sergey Brin and Larry Page.

Since 2007, TED started making its talks available on their official website. Most of them are highly educational and entertaining, and some of them are simply jaw-drapping. Not surprisingly: the brightest minds and most interesting people are invited to talk there.

TED is not cheap – if you want to watch the videos, it’s free, but if you want to attend the conference in person, you’d have to part with $6000 for yearly membership. And both 2009 events (Long Beach, California in February and Oxford, UK in July) are booked, although you could still join the waiting list.

I’ve been watching TED talks regularly, and here I will post the most interesting, exciting and amazing talks which I’d love everyone to see. That is, of course, according to my taste.

In this one, psychologist Barry Schwartz analyzes abundance of choice in the modertn western society, and challenges the assumption that more choice make us happier. In fact, more choice often times makes us less happier and more dissatisfied, and Barry delves into the obvious question – “Why?”. Here’s a link to the book he wrote on the subject.

Original video on TED.com (might be better quality).

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2 Responses to “TED: The paradox of choice by Barry Schwartz”

  1. TED: Why are we happy? We aren’t we happy? by Dan Gilbert « Artem Boytsov’s Blog Says:

    […] So, it really is very interconnected (and confirming) with another TED talk I posted earlier – The Paradox of Choice by Barry […]

  2. TED: The paradox of choice by Barry Schwartz Says:

    […] TED: The paradox of choice by Barry Schwartz …wide variety of communities and disciplines and have included such people as former U.S. president Bill Clinton, Nobel laureates James D… […]


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